Must-haves for your First Market aka Wholesale Trade Show
Must-haves for your First Market aka Wholesale Trade Show
Listen, friend, I get it–going to your first market aka wholesale trade show can be intimidating. You’re wondering if your booth setup will attract potential buyers, how you’re supposed to build a relationship with them out of thin air, and if your product will get the attention it deserves. Not to worry though, I’m going to break down the absolute 4 must-haves for attending your first market, starting with a dynamic booth design.
4 Must-haves for your First Market aka Wholesale Trade Show
Must-Have for your First Market
1. Dynamic Booth Design
Creating a booth that will draw your customer (aka the buyer) in is essential to making a first impression at market. This is why it’s important to determine what your ideal client is looking for in new products for their stores. If this is your first time, you may want to opt for a DIY design OR if you have the budget for an on-site designer, they can create one for you.
Must-Have for your First Market
2. Line Sheet
Your line sheets should have all the important information about your products. This includes: cost, suggested retail, MOQ, and item numbers. Some line sheets will have photos, but if you are showing in person, a photo isn’t always necessary. You’ll also want to have any show specials, as well as pre-packages that meet your minimum requirements readily available. This will help make the decision for the buyer easy.
Save yourself time by snagging my FREE Line Sheet Template HERE.
Must-Have for your First Market
3. Quality Photos
Even though you’re attending market in person, you should still display high-quality photos of your products. It’s always a good idea to have close-ups, on a person (if necessary), and lifestyle photos. One of my favorite shots is of you, as the maker, actually creating your products. Photos can be an easy way to design your booth that tells your brand's story.
Must-Have for your First Market
4. Lead Acquisition System
It’s very important to have a way of keeping up with every buyer you meet at the show. You will meet a lot and want to be able to organize their contact information and anything you remember about them. Ie: store type, location, their favorite products in your booth. Keep a record of all the information you receive and determine a plan for follow-up, whether they purchased items or not. You can do this the “old fashioned” way with a pen and a notebook OR take it digitally using a program like Notion or TypeForm.
Want to get a sneak peek of market in Atlanta? Join me on July 13, 2022, for a VIP Preview of what going to market can do for your products and brand! Sign up HERE. Spots are limited!