How To Reframe A No With Wholesale Buyers
How To Reframe A No With Wholesale Buyers
Pitching to stores to carry your wholesale products can feel daunting, especially if you’re brand new to this area of business. Not to worry! I’m here to help you navigate these relationships so you can build your business and relationships with buyers the right way. Today we’re going to talk about How to reframe a no or simply no response from a potential wholesale buyer.
First things first, wholesale buyers just like magazine editors are super busy! They have important deadlines to meet and when you send that pitch, line sheet or ask for a meeting, there could be a number of reasons they might say no (or not respond), including:
They are on a tight deadline.
It’s the wrong season to pitch your product to them.
They have used their open-to-buy for the time period.
They don’t have a place for your product at the moment.
Your email got pushed down and they never saw it or forgot about it.
You really might not ever know why you got a no, but a no is not a no forever! Buyers and store owners are busy and above all, they want to take care of their customers.
Here are 4 ways to ensure your pitch gets seen/feedback:
Create a workflow system so you can keep track of pitch emails/responses from buyers
Send a follow up email within 3 days if you don’t hear back
Make sure you’re building a relationship with the buyer/store through social media (remember, this is not a place to sell– just engage!)
If you get a “no”, ask why!
Bonus Tip: Sometimes a “no” is strictly due to the pitch, not the product. Make sure your pitch relates to the store’s customer. If it’s not a perfect fit for your product, that will come through and you’ll likely get a “no”. So do your research and only pitch to stores that will do well with your product on their shelves!
How are you going to reframe the no and get back in front of that wholesale buyer?